Every player share earns two ways: the price can rise as more people back the player on the bonded curve, and you collect weekly [Performance Dividends](/docs/players/dividends) for as long as you hold. The strategies below are just different ways of leaning into one or both of those.
1. Gem finder (buy early, hold, sell into the rise)
Back an under-the-radar player while their share price and total backing are still low, then sell once the market catches up. Because shares trade on a curve, every new buyer mints shares and pushes the price up, so getting in early on a player who breaks out is where the biggest capital gains come from.
The edge is spotting form before the crowd does. Use the performance-rating filter and the 7-day price change column in the Player Market to surface in-form players the market has not repriced yet.
2. Blue-chip dividends (buy proven performers for income)
Buy an established, consistently high-rated player whose price is already high. You are not chasing a big price pop here, you are buying a reliable stream of weekly dividends, because steady on-pitch output drives steady payouts. A larger position earns a larger slice of that player's dividend pool.
This is the core earning strategy: get paid every week for holding a performer, the same way a dividend stock pays a shareholder. Pair it with the holding-time tiers below to compound the yield.
3. Loyalty stacking (optimise the holding multiplier)
Your dividend is multiplied by how long you have held:
- Under 30 days: 1.0× (base)
- 30 to 89 days: 1.1×
- 90+ days: 1.2× (top tier)
Hold a blue-chip through to the top tier and you earn 20% more on the same player for the same position. The catch is that any sell, even a partial one, resets your clock back to the base rate.
4. Event trading (trade the news and fixtures)
Back a player ahead of a favourable fixture or on the back of a strong run of form, ride the price and dividend bump, then exit. The News tab (injuries, standout performances and upcoming fixtures) is built for exactly this: it points at players you can trade right now.
Mixing strategies
Most traders run more than one. A common blend is a core of blue-chip holders for steady weekly income, plus a smaller slice of gem-finder positions for upside. However you split it, the two levers never change: price appreciation on the curve, and dividends for holding performers.